The New Normal collection adopts core elements of the Surrealist cultural movement and reworks everyday pieces into restructured forms that question our ideas of normality. The concept of the surreal—something dreamlike but real—recently resurfaced into common discourse when eventualities once considered illogical and improbable started playing out on a daily basis in our reality. And just as our world has been transforming and reordering, so too have the garment structures in this collection.
Underpinning the design development is the concept of fluidity and the ability of clothing to take various forms, like water. This resonates with Salvador Dalí’s studies of dreamlike perceptions, such as in his masterpiece Melting Watch. Soft silhouettes are created by molded draping and generous volume, while geometric lines create striking counterbalances. Comfort and a warm handle are offered through slub weaves as well as tactile knits. Coloring the collection is a palette of burgundy, off-white, and spearmint green, alongside a plethora of blue tones to echo the notion of water as fluid transformation.
In the most dramatically restyled pieces, shoulder pads have been transposed to brazenly adorn and protect the bust, and shirts have been repositioned on the body to create new garments entirely. This results in designs that are innovative and distinctive, physically and visually, for both wearer and watcher. In our world today, surreal is the new real and new order is a disrupted order. This is the new normal.
Photography by: Charbel Saade