Golden were the olden days of Beirut. An era unlike any other.
A unifying source of pride to those who can remember,
and those whose memory falters.
Times much simpler, souls much freer, men and women with a carefree ring in their laughter.
Times of exuberant bustle and glitz, of women gleaning glances from onward lookers and potential lovers, of men smart in their attire, and prolific in their touch.
Blessed were the golden rays that wrapped Beirut in exuberance of the sort one could only dream of.
Dreams… that linger.
Distant dreams and reveries that our nostalgia, laden with melancholy, and rusty with tears, is made of.
Ghostly dreams… shattered and then reconstructed, somewhat distorted, but still firmly hold the essence of that imperceptible, almost invisible, yet unmistakable golden hue of the spirit of Beirut.
Rarely has that spirit been captured so purely in its complexity than in Hashem el Madani’s Black and White snapshots. His photos immortalise the golden protagonists of a timeless era. Golden pays homage to the glory days of Beirut at its peak, and takes inspiration from El Madani’s work. Color is a major lead for the collection, with black, white, grey, beige and brown replicating the time lapse from Madani’s images, while golden yellow-ochre and shimmering metallics evoke the golden days. Duality is another design theme, which is incorporated subtly but persistently—in layering, stripes and pleat patterns—to juxtapose the life of then and of now. The product range is complete with polished evening pieces pertaining to the glamour of the glory days, as well as signature slouchy styles that match the carefree attitudes of days gone by.
Photography by: Samer Rawadi